What is watching? See if looking has according to the Fat Van Dale 3 meanings:
- Using the eyes;
All 3 meanings are interesting to take a closer look at.
I see, I see what you don't see
Seeing puts your brain to work, because seeing is not done with your eyes but with all kinds of parts of your brain. How does that work?
The eyes transmit signals to our brain three to five times per second. Those signals arrive at the lens through the cornea and pupil. It projects the signals on the retina. Each eye provides a reduced and inverted image of the environment. Arriving in the brain, these two images are reversed and merged into one image.
But the image we see is not an exact replica of the outside world. The image is formed by all our senses, such as our smell, hearing and touch. Moreover, this information is supplemented with our memories and expectations, or in other words with the interpretation that is given to it. So we actually live in a world created by our brains.
Take a different look
So every person literally looks at the world differently. That immediately explains why everyone can react differently to the same situation. That is precisely why it is so interesting to change your point of view. Because what does the world look like from another place?
Can you prevent the other person from making a 'wrong' impression of the other person with an unexpected impression? Yes! You could have seen the promo through the eyes of the director beforehand. What does he see and experience? And what is his response to that? In this case you could have started with a short introduction in which you say that you have developed a new concept for a promo for a younger target group than usual. And that you asked a vlogger to shoot the picture and make up the lyrics. That had prepared the director to see something new for a target group to which he himself does not belong. Then he would have looked completely differently and responded more positively.
How do you want to be seen?
As we just watched a promo video through the eyes of the director, you can also look at yourself through someone else's eyes. This way you can discover differences in how others see you and how you would like to be seen. Then you can start immediately to do something about those differences!
Remember and associate
So what you see is greatly influenced by memories and expectations. Seeing a bar of chocolate can make you happy, because you know that it tastes good and a sweet clown can be very scared, because you were shocked as a child. Good to be aware of that influence.
So the image is never neutral. It has always been influenced by experiences and expectations. This often happens unconsciously, but sometimes - as in advertising - people consciously use it.
What do I do with watching?
Watching is the second part of my motto Walk. See. Change. I use it with all my clients. I put the brain to work in a different way, by having it look at situations or itself from different perspectives.
You can also get a good picture of situations, processes and opportunities through the brown paper sessions. Sticking post-its is not everyone's hobby, but it works very well. That is why I often use it as a tool during talk & do sessions.
Everyone has a tendency to fully zoom in on a problem or situation. Every emotion is quickly magnified. Fortunately, you can learn to look at the world differently. I do this myself very easily on the basis of photography.
So you can become aware that you can both look at the details of a situation and zoom out to the landscape in which the situation is located. This provides insights. And understanding. So always look beyond your nose!